Kristyn Lapp

 

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This Project

Style Guide
Emails
Rack Card
Billboards

Hersheypark In The Dark is Hersheypark’s seasonal halloween event filled with sweet treats and fun. The goal of the campaign is to deliver on halloween but in a more fun and friendly way. We were able to borrow select illustrations from the Hershey Company in order to tie in chocolate and the real spirit behind halloween in Hershey, chocolate.


 

Email Design

 

Rack Card

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Billboards

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